The Challenge
With its rich collections, the Museum of New Mexico struggled to gain national recognition or a significant voice in American arts and culture.
The Solution
My media and outreach efforts leveraged the museum’s unique collections and exhibitions to secure unprecedented feature coverage from top-tier media.
The Impact
My efforts led to a dramatic resurgence in the museum’s national prominence. Key media placements included:
- The New York Times
- Wall Street Journal
- USA Today
- PBS NewsHour
- CBS Sunday Morning
- CNN
- NPR
- ARTnews
- Western Art & Architecture
These placements firmly established the museum as a significant voice in American arts and culture.