Mobilizing Awareness, Securing Resources
Leading the “Art Against AIDS” initiative, co-chaired by Elizabeth Taylor and Robert Rauschenberg, I was instrumental in establishing amfAR’s early influence by introducing the organization to Congress, securing pivotal funding, and launching the first-ever nationwide public AIDS awareness campaign.
: Pioneering AIDS Awareness and National Fundraising for AmFAR (Full Details)
Case Study 4: Pioneering AIDS Awareness and National Fundraising
The Challenge The American Foundation for AIDS Research (amfAR) needed to quickly establish an advocacy presence in Congress and raise significant funds to combat the burgeoning AIDS crisis.
The Solution: Directed the Art Against AIDS/DC initiative, co-chaired by Elizabeth Taylor and Robert Rauschenberg:
• Engaged Congress through coordination with Senator Edward Kennedy’s office.
• Orchestrated fundraising through high-value art sales and a gala with Honorary Chairs President and First Lady Bush.
• Secured a pivotal NEA grant for the first-ever nationwide public AIDS awareness campaign.
The Impact
• Established amfAR’s early influence on Capitol Hill.
• Launched the first-ever public AIDS awareness campaign in the USA.
• Generated over $1 million for research and public awareness programs.