- The Challenge: New York City’s prestigious National Academy of Design sought to revitalize its funding streams, significantly increase membership, and establish a robust, sustainable financial foundation to support its programs and mission.
- The Solution: Comprehensive development strategies were spearheaded, focusing on innovative membership campaigns and targeted donor cultivation. This work included the design and implementation of a first-ever membership drive aimed at expanding the supporter base and increasing recurring revenue, alongside broader efforts to secure significant grants and contributions.
- The Impact: The first-ever membership campaign led to unprecedented growth that significantly outperformed industry benchmarks, generating substantial new revenue and consistently increasing the institution’s income.