The Challenge
The Cooper Union’s historic Great Hall had lost its prominence as a premier speaking venue for thought leaders. The challenge was to restore its reputation, attract prominent individuals, increase programmatic impact, and address critical infrastructure needs.
The Solution
A comprehensive revival of the Great Hall’s programming was led, which included conceiving and directing high-profile events like The Aspirin Design Conference and Todd Oldham’s “Hiccup.” Concurrently, essential infrastructure improvements were overseen, enhancing the venue’s media capabilities.
The Impact
The Cooper Union returned to its glory days as a vibrant intellectual and cultural hub, consistently drawing capacity audiences and substantially increasing revenues and outreach.