The Challenge
New York City’s prestigious National Academy of Design sought to revitalize its funding streams, significantly increase membership, and establish a robust, sustainable financial foundation to support its programs and mission.
The Solution
Comprehensive development strategies were spearheaded, focusing on innovative membership campaigns and targeted donor cultivation. This work included the design and implementation of a first-ever membership drive aimed at expanding the supporter base and increasing recurring revenue, alongside broader efforts to secure significant grants and contributions.
The Impact
The first-ever membership campaign led to unprecedented growth that significantly outperformed industry benchmarks, generating substantial new revenue and consistently increasing the institution’s income.
Fueling Financial Growth and Expanding Support for a Historic Institution
• The Challenge: The National Academy of Design needed to revitalize its funding streams and significantly increase membership to support its programs.
• The Solution: I developed and directed the National Academy of Design’s first-ever tiered membership program, providing critical momentum during a period of transition for the institution.
• The Impact: The campaign exceeded industry standards, generating substantial new revenue and providing critical financial momentum during a period of transition for the institution.